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The Digital Back Scratch: How Brands are Rewarding Users for Sharing

No matter how clever the creative or efficient the execution, the best brand managers understand that no marketing campaign can equal the return on investment of consumer-driven, word-of-mouth marketing. Traditionally grassroots marketing was required to grow organically, as consumers who have been surprised and delighted by a product or brand were compelled to share their experience and opinion with their friends and acquaintances. But over the past few years, advances in technology have ushered in a new paradigm:  business-driven consumer marketing. (more…)

Dan Marino Plays Quarterback for Samsung’s “Team Up for Autism” Social Media Campaign

Within 72 hours, Samsung, with the help of Hall of Fame Quarterback Dan Marino, helped raise over 100K for the Dan Marino Foundation, which helps fund autism research and supports initiatives aimed at helping the autistic lead normal, fulfilling lives. The social media campaign “Team Up for Autism” asked people to tweet a message about the campaign, using the #teamautism hashtag, or share the campaign’s infographic with their Facebook friends, and Samsung would donate $5 to the foundation for each share. As noted by a Samsung representative, the campaign was quickly adopted and spread by a wide variety of celebrities and other social media power users, helping push the campaign past the finish line faster than anyone could have imagined.

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Can the Ad be the Product? – AXE Releases New, Interactive iAd

Masculine. Playful. Irreverent. Sexy. Clever. Unilever’s ability to bring these adjectives to life has made their Axe brand and its collection of grooming products for boys and men in the 15-35 year old demographic into one of the most successful brands in the overly saturated CPG market. While brand managers often scoff at the insidious relationship that Unilever endorses by running both Dove brand’s “Love Your Body” campaign while, at the same, featuring scantily clad, twenty-something females in nearly every commercial, print ad, or web video created for Axe, the formula has, thus far, in some sort of Black Swan type of way, worked for Unilever. And with their new iAd for the “Even Angels Will Fall” campaign,  Axe is able to be fresh and innovative while staying true to their core brand.

Nashville Originals Promotes Restaurant Week with Online Photo Contest

Ahhh, its that time of year where Nashvillians dismiss our belt notches and new year’s resolutions and indulge in Restaurant Week, a time when Nashville’s best locales offer great discounts and specials to anyone and everyone looking to tantalize their taste buds. As a way to build excitement for Restaurant Week, Nashville Originals, the community of restauranteurs whose mission is “sustaining the independent restaurant as a fixture of Nashville’s culture and community,” have created a fun “online photo contest” where customers can share pictures of their food from Restaurant Week on the Nashville Originals Facebook page for a chance to win a $50 gift certificate.

So put on your stretchy pants, get your cameras ready, and head out to Restaurant Week. And if you’re ready to let your mouth water, check out some of the latest picture entries here. Restaurant Week ends on January 23rd, so be sure to take advantage of all of the great deals this week at some of the best local hotspots in Nashville.

Volvo Teams with Big East Basketball for Social Media Contest Promotion

In the world of sports, there are few moments that can rival that of the heart-pounding, nail-biting, do-or-die atmosphere of a NCAA tournament game in the midst of college basketball’s “March Madness.” Volvo, now the “official car of the Big East,” is trying to bottle some of that lightning in a new viral social media campaign to promote their new ride, the Volvo S60.

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Fox Promotes New Show Bob’s Burgers with Geo-Social Technology Loopt

For those of us who’ve ever dreamed of quenching your appetite for entertainment by taking a swig of a Big Gulp or taking a giant bite of a Krusty Burger, you might need to go ahead and make reservations at Bob’s Burgers, Fox’s new primetime animated series.

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Music »

Rihanna Runs Promotion for New Album on Groupon - Wait, Seriously?
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Entertainment »

Fox Promotes New Show Bob's Burgers with Geo-Social Technology Loopt
Fox Promotes New Show Bob’s Burgers with Geo-Social Technology Loopt

For those of us who’ve ever dreamed of quenching your appetite for entertainment by taking a

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Technology »

The Digital Back Scratch: How Brands are Rewarding Users for Sharing
The Digital Back Scratch: How Brands are Rewarding Users for Sharing

No matter how clever the creative or efficient the execution, the best brand managers understand tha

More in Technology

Fashion »

The Digital Back Scratch: How Brands are Rewarding Users for Sharing
The Digital Back Scratch: How Brands are Rewarding Users for Sharing

No matter how clever the creative or efficient the execution, the best brand managers understand tha

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Sports »

Dan Marino Plays Quarterback for Samsung's "Team Up for Autism" Social Media Campaign
Dan Marino Plays Quarterback for Samsung’s “Team Up for Autism” Social Media Campaign

Within 72 hours, Samsung, with the help of Hall of Fame Quarterback Dan Marino, helped raise over 10

More in Sports