Can the Ad be the Product? – AXE Releases New, Interactive iAd
Masculine. Playful. Irreverent. Sexy. Clever. Unilever’s ability to bring these adjectives to life has made their Axe brand and its collection of grooming products for boys and men in the 15-35 year old demographic into one of the most successful brands in the overly saturated CPG market. While brand managers often scoff at the insidious [...]
Nashville Originals Promotes Restaurant Week with Online Photo Contest
Ahhh, its that time of year where Nashvillians dismiss our belt notches and new year’s resolutions and indulge in Restaurant Week, a time when Nashville’s best locales offer great discounts and specials to anyone and everyone looking to tantalize their taste buds. As a way to build excitement for Restaurant Week, Nashville Originals, the community of restauranteurs [...]
The Happy Envelope – A Case Study in Fashion, Technology, and Paper
The stationery design company The Happy Envelope, specializing in everything from wedding invitations to holiday cards, has just released their new website, designed by Blue Gill Media Group. The interactive site is equipped with a variety of great design and powerful shopping customization, and the exercise is a case study in the ways that technology is rewriting the rules while leveling the playing field.
Digital Throwback – The Awkward Awesomeness of Burger King and the Subservient Chicken
Back in 2001, before Facebook, YouTube, MySpace, Twitter, or any of the other players now considered prerequisites for fostering a truly “viral” marketing campaign, Burger King launched one of their most successful, intriguing, and borderline disturbing online promotional campaigns in the web’s short history. Taking their “Have It Your Way” campaign to its logical ends, [...]
Job Hunt in the Web 2.0 World – Meet Michelle Rose
As recruiters, headhunters, and HR officials have been spending more of their time, money, and energy identifying potential job candidates online, whether through open thread job boards, paid listings at dedicated job sites like Monster, CareerBuilder, or Uloop, or through social networking platforms like LinkedIn and Facebook, those candidates are trying a variety of new [...]
Mint.com – Great Website Design Never was so Refreshing… or Free!
For anyone who is not yet using Mint to organize your personal finances, you’re probably still stuck with the agony of setting up budgets only to never meet them, building tables and forecasts only to always fall short, and saving and document receipts only to realize that you never really understand your current economic position. [...]
Uloop – A Student Powered Marketplace with Staying Power
Uloop, a classifieds website whose data organization revolves around colleges, takes the old model of newspaper classifieds (local newspapers, etc.) and the recent model of internet classifieds (craigslist, Oodle) and puts its own unique spin on it. If you graduated college within the last eight years, you probably watched a group of underground techie students [...]
