The Digital Back Scratch: How Brands are Rewarding Users for Sharing
No matter how clever the creative or efficient the execution, the best brand managers understand that no marketing campaign can equal the return on investment of consumer-driven, word-of-mouth marketing. Traditionally grassroots marketing was required to grow organically, as consumers who have been surprised and delighted by a product or brand were compelled to share their [...]
Sharpy Award Winner: Reeder for iPhone, iPad, and Mac
Although not nearly as coveted as the prestigious Dundies, Sharp Dressed Brand has now established its very own awards for the best of the best in tech design, both in functionality and aesthetics. This week’s winning brand is Reeder and its collection of products, including Reeder for iPhone, iPad, and ReederApp.com, the promotional website for [...]
eBay Uses Holiday Web Design to Establish Itself as a Must-Stop-Shop for Christmas
We all know eBay is a great consumer-powered marketplace to buy new and used items. Not only did eBay introduce most of the world to both buying and selling online in the early 90′s, their brand has now become a household name, as synonymous with e-commerce as McDonald’s is to fast food. Although eBay now handles billions of [...]
SHOUT OUT – The Social Network is This Year’s Must See Movie
For all of you social media geeks out there who were checking in at your local movie theater and tweeting throughout the show (myself included), I felt it was only right for Sharp Dressed Brand to give a well-deserved “Shout Out” to the new movie The Social Network.
Facebook vs Foursquare – Check-In Here for the Battle Royale
If you’re one of the 500 million current subscribers to Facebook, then you probably noticed a new feature called “Places” added to the social network. Places is a geo-social tool that allows people to “check-in” at specific locations, alerting their friends to where they are at that moment. If this sounds like a passing novelty [...]
Parody Accounts on Twitter Redefine Corporate Brands
If you’re a Twitter enthusiast or follower of industry news in the tech sector, you’ve probably heard of fake twitter accounts that parody a person, brand, event, or other entity. As of this morning, @BPGlobalPR, a fake “BP Global Public Relations” account created after the company’s massive oil spill in the Gulf of Mexico, now [...]
Woot! The Underdog Whose Character and Charm Won the Heart of Amazon
Earlier Today, Woot! CEO Matt Rutledge announced that his simple “One Deal a Day” startup turned tech-darling-for-the-thrifty-shopper had been acquired by Amazon. How this will affect Woot! into the future is unknown, but when a multi-billion dollar giant like Amazon comes knocking on your door, you can expect your future’s probably so bright, you gotta [...]
Uloop – A Student Powered Marketplace with Staying Power
Uloop, a classifieds website whose data organization revolves around colleges, takes the old model of newspaper classifieds (local newspapers, etc.) and the recent model of internet classifieds (craigslist, Oodle) and puts its own unique spin on it. If you graduated college within the last eight years, you probably watched a group of underground techie students [...]
