Arcade Fire and Google Chrome Launch Experimental HTML5 Masterpiece

If you’re like me, you’re probably totally satisfied with your browsing experience through FireFox and Safari, as they are both fast and functional browsers that pretty much do it all, and thus you have yet to download and use Google Chrome.  Well, Arcade Fire just gave you a reason.  I’ll go ahead and say that it is a necessity that you go watch their interactive, HTML5 web experience just launched at Chrome Experiments (Note that you will need to download and install Google Chrome for the video to work).

Directed by Chris Milk, the interactive video features the tune “We Used to Wait” off of Arcade’s amazing new album “The Suburbs.” If you were still wondering whether HTML5 was the future of the web, this experience answers that question. I could try my best to explain it to you, using phrases like “dynamically presented windows,” “customized geographical settings,” and “user-generated expressions of regretful hope,” but this would likely do more to confuse than enlighten. Ultimately, you enter in the address of the house your grew up, launch the video, and watch a five minute outpouring of some of the most exciting features of the HTML5 revolution paired with the director’s artistic vision, a vision that couldn’t be better enhanced by the current purveyors of creative cool Arcade Fire.

Sit back, relax, and be prepared to be a bit emotional. Oh, and did I mention that, during the video, you get to write a letter as your future-self back to your past-self? AWESOME.  Arcade Fire continues to make all the right decisions to support their brand by embracing all sorts of “boundary pushers,” whether its within their choice of musical direction, marketing and promotion, or technology. The band is simply Mountains Beyond Mountains beyond the rest of the field.