Within 72 hours, Samsung, with the help of Hall of Fame Quarterback Dan Marino, helped raise over 100K for the Dan Marino Foundation, which helps fund autism research and supports initiatives aimed at helping the autistic lead normal, fulfilling lives. The social media campaign “Team Up for Autism” asked people to tweet a message about the campaign, using the #teamautism hashtag, or share the campaign’s infographic with their Facebook friends, and Samsung would donate $5 to the foundation for each share. As noted by a Samsung representative, the campaign was quickly adopted and spread by a wide variety of celebrities and other social media power users, helping push the campaign past the finish line faster than anyone could have imagined.

Corporate philanthropy is nothing new, as many companies have found that being socially responsible often pays dividends with a customer base who are now more informed than ever about the products they buy and the companies which they buy them from. The “Team Up for Autism” campaign is just another great example of how technology and social media provide companies a quick, effective way to deploy such a campaign, strengthening both their brand’s appeal while also raising both awareness and funds for a well-deserved cause.

To learn more about the campaign, visit the microsite for the campaign.