Sunglass Hut Uses Online Contest to Find Fashion Blogger
With the economies of scale and global reach that companies can now achieve online, why waste hundreds of dollars seeking out creative professionals by posting job opportunities on Monster, CareerBuilder, or any of the other online job boards when you can leverage your search into a creative marketing campaign that can solicit free, professional content [...]
FourSquare Continues to Show Innovation Dominance with New Marketing Campaign from Gap
FourSquare, the geo-social tool and tech-community darling that was ultimately the precursor to Facebook Places, has teamed up with Gap to offer holiday discounts that integrate directly with FourSquare’s location technology. Gap has replaced their once static banner ads with a handful of interactive display ads that feature a “Add to FourSquare” button, which, when [...]
Gap Creates a Unique Shopping Experience with Its Innovative iPad App
Soon after its recent logo redesign disaster that knocked the fashion juggernaut back on its heels (no pun intended), Gap quickly rebounded by releasing a beautifully simple and refreshingly innovative iPad app that gives the brand the digital street cred to “shake its little toosh on the cat walk.”
The Happy Envelope – A Case Study in Fashion, Technology, and Paper
The stationery design company The Happy Envelope, specializing in everything from wedding invitations to holiday cards, has just released their new website, designed by Blue Gill Media Group. The interactive site is equipped with a variety of great design and powerful shopping customization, and the exercise is a case study in the ways that technology is rewriting the rules while leveling the playing field.
GAP Drops New Logo After Backlash on Social Media
Wow, that didn’t take long. Shortly after releasing a redesign of their corporate logo, GAP has changed course, deciding to ditch their new minimalist take on the iconic “blue box” and restore one of the most recognizable logos in mainstream fashion. The likely millions of dollars spent on creative development and market testing seemingly couldn’t [...]
Banana Republic Experiments with Email Design
Starting a couple of weeks ago, Banana Republic has started experimenting with their email design, allowing their marketing team the freedom to do some interesting things with animated GIF’s.
Gilt Groupe Launches Gilt City Brand Extension
Gilt Groupe, the discount luxury e-retailer, is trying to capitalize on the current Groupon-inspired “collective buying craze coming to a city near you” with a brand extension called Gilt City, currently in Beta. Similar to their other branded channels (Gilt, Gilt Man, Jetstter), Gilt City caters to the fashion-conscious socialite on a budget, but this [...]
The Best-Dressed List: My Top Discount Luxury Retailers
Over the past decade, the discount-luxury industry has exploded, first with big box retailers like Stein Mart and TJ Maxx selling the picked-over duds from a season’s past. Next, the concept of the “sample sale” turned mainstream when TV shows and movies like “Sex in the City,” encouraged the low-budget but fashion-engaged shopper to open [...]
Rugby by Ralph Lauren – Another Says Bye Bye to Flash
A few years ago, I stumbled into New York’s “Rugby by Ralph Lauren store,” a small, well-kept little joint a few blocks below Union Square, and within minutes of checking out the “Ivy-league professor meets classic rebel” style and savoring the brand’s self-described “irreverent sensibility,” I knew my list of favorite wardrobe duds was about [...]
Billy Reid – New Website, Same Southern Style
While there are few absolutes in this world, there are a few absolutes in my life. Abbey Road is my favorite Beatles record, my allegiance is with Bruce Pearl and the Vols, the iPhone has changed my life more than any other disposable purchase, and Billy Reid is my favorite fashion designer.
