Dan Marino Plays Quarterback for Samsung’s “Team Up for Autism” Social Media Campaign
Within 72 hours, Samsung, with the help of Hall of Fame Quarterback Dan Marino, helped raise over 100K for the Dan Marino Foundation, which helps fund autism research and supports initiatives aimed at helping the autistic lead normal, fulfilling lives. The social media campaign “Team Up for Autism” asked people to tweet a message about the [...]
Volvo Teams with Big East Basketball for Social Media Contest Promotion
In the world of sports, there are few moments that can rival that of the heart-pounding, nail-biting, do-or-die atmosphere of a NCAA tournament game in the midst of college basketball’s “March Madness.” Volvo, now the “official car of the Big East,” is trying to bottle some of that lightning in a new viral social media campaign to promote [...]
Yahoo! Sportacular Offers Check-Ins for Sports, Fantasy Football
If you’ve tasted the sacred honey from the forbidden tree of Fantasy Football, then you probably spend your Sundays and Monday nights like me, laid out on your couch watching live games on TV while simultaneously tracking player statistics of the other 16 games going on throughout the day. Well, along with my Yahoo! Sports [...]
Ochocinco Brings His MoJo to the iPad
Bengals fans probably wish their star wide receiver Chad Ochocinco would spend less time tweeting his memoirs and shooting reality shows and more time focusing on bringing winning seasons back to Cincinnati, but after all his relentless showmanship and other ridiculousness that comes with being #85, its undeniable that “The Receiver Formerly Known As Chad [...]
New England Patriots Use SCVNGR technology to Build Excitement for 2010 Season
Usually when you hear social media and the New England Patriots in the same sentence, you would be referring to the latest trending Twitter topic about Tom Brady’s newest actress or supermodel conquest, but the marketing department for the storied Patriots franchise has developed a cleverly engaging campaign to energize the Foxboro fanbase for the [...]
Chris Johnson – The Titan of Tweets
Chris Johnson might be the most intriguing player in the National Football League, and not just because he spent his first two seasons with the Tennessee Titans establishing himself as the best running back in the NFL (you heard me AP). Chris Johnson, like many young athletes thrust from collegiate obscurity to national stardom, wants [...]
Sports Illustrated iPad App – An Exercise in Beautiful Functionality
As magazine publishers are beginning to embrace the full spectrum of functionality provided by new channels of consumption (ie. computers, mobile devices, etc.), some have quickly “stepped up to the plate,” supplementing their magazine’s experience with rich and compelling media, beautiful photography, exclusive downloads, audio and video interviews, and many other perks.
SwiperBoy – Tennessee Vols Basketball Player and Rapper Goes Viral
Over the last few decades, we’ve been blessed with witnessing some astoundingly random yet totally awesome sports to music mashups. Whether it was the now legendary Superbowl Shuffle or more recently Shaquille O’Neal, aka Shaq, Shaq Diesel, Shaq-Fu, etc., and his lyrical prowess featured on the hit single “Fu-shnickens” or in one of his chart-busting [...]
UT Sports TV – User Generated Video Contest
If you live in the Southeast, you’ve surely heard of the two hundred plus pound sweaty, fiery, and totally amazing college basketball coach Bruce Pearl. Bruce is the head coach of the University of Tennessee men’s basketball team, and he has made a once “laughing-stock of the SEC” team into a viable national contender, who, in only [...]
